ETASHA Society engages low-income communities in urban & rural India to equip them with skills for sustained employment and income generation. We envision a future where every Indian is self-reliant and leads a dignified and productive life.
To this end, we offer vocational, life skills and entrepreneurship training with an emphasis on mindset and behaviour change. We seek to empower those from socially and economically marginalised sections by enabling them to become employable in a dynamic market.
VOCATIONAL TRAINING & PLACEMENT
To prepare youth from disadvantaged backgrounds for work in modern office environments in the organised sector.
CROSS-SECTORAL SOFT SKILLS TRAINING
Designed specifically for resource-poor youth enrolled in Industrial Training Institutes (ITIs) to develop soft skills. The programme prepares them to secure jobs suited to their technical skills and interests, across sectors.
To enhance the ability of technical instructors to develop soft skills & employability skills in their students and make young people employable in a growth-oriented Industry.
To enable adolescents to discover their strengths & abilities, access quality information on opportunities available and to plan for and choose careers where they can excel.
DEVELOPING WOMEN ENTREPRENEURS
To provide entrepreneurship training to resource-poor women and help them connect with income generation opportunities in the market.
LIFE SKILLS TRAINING
This programme assists government schools in creating an environment for students to develop confidence, think about their futures, set education & career goals and reduce dropouts.
In addition to conducting life skills sessions, counsellors support students individually in dealing with their personal, social, academic and career-related concerns.
Parents, teachers and the school principal are all involved in this process.
Our work began in January 2006, when Meenakshi (President & Founder) conducted a career guidance workshop for students at Madanpur Khadar, a resettlement colony in South Delhi. The experience showed her that while these students had tremendous potential it would be extremely hard for them to achieve their dreams and take control of their futures.
Professional courses would prove too expensive for these resource-poor youth. There were also no training opportunities for young people from these communities to get skilled and find jobs.
Simultaneously, there was a growing service sector which required active, high school educated youth for various entry-level positions.
Recognising the opportunity, ETASHA sought to connect the two for mutual benefit. It saw itself as a bridge connecting resource-poor youth to the organised sector, enabling them to get their very first job.
10 years of running vocational training & Placement Programmes, proved to us that this wasn’t enough!
Our approach needed to be holistic. Developing the right mindset and attitude for work-life meant, work had to begin at the school level and that we needed to impact the entire ecosystem of the young person.
So we began focussed programmes to work with government schools, trainers, Industrial Training Institutes (ITIs), adolescents in middle & high school, mothers, families, recruiters, NGOs and local leaders/influencers.
DIGNITY & VOCATIONAL TRAINING
Vocational training is often associated with manual & undignified work. we believe this is partly because of a prevalent mindset which places a high premium on college education and values ‘white-collar’ office jobs, particularly Government jobs.
Some of these associations, also originate from our traditionally hierarchical, caste-based society. Through this perspective, a hairdresser is not valued or respected for his/her skill but is instead denigrated as being a ‘nai’. Similarly, notions of purity & pollution can be seen in the refusal to take up jobs in hospitality because these involve ‘safai karna’ (cleaning up) and ‘jhootan uthana’ (picking up used vessels).
PROMOTING DIGNITY THROUGH SKILLING
Our methodology is participatory, interactive and inclusive with confidence building at its core.
All of our programmes include components of spoken English, life skills including conflict resolution, being assertive, anger management & sexuality awareness, industry exposure and preparation for the world of work as well as basic ICT.
CREDIBILITY & CERTIFICATION
EXCELLENCE IN TRANSPARENCY & PUBLIC ACCOUNTABILITY